Consumer services

AI sales agent for Construction & Remodeling Contractors — sells over chat 24/7

AI sales agent for contractors — consults on remodeling and construction, qualifies the job, and books a free on-site estimate

  • ✓ One-time · no subscription fees
  • ✓ Pay-as-you-go AI usage
  • ✓ Ready in an hour
  • ✓ 14-day money-back guarantee

conversation → qualification → objection handling → deal · 24/7 in every channel

AI sales agent for Construction & Remodeling Contractors — AI sales agent for contractors — consults on remodeling and construction, qualifies the job, and books a free on-site estimate

You're on a roof or halfway through demo day when your phone buzzes with the question that decides who wins the job: "How much for a kitchen remodel?" Homeowners message three or four contractors at once — and usually hire whoever replies first. SL-CLAW is an AI chatbot for contractors that answers in seconds on your website widget, WhatsApp, Instagram, and Telegram — nights and weekends included. It asks what an estimator would ask (property type, scope of work, square footage, timeline), gives an honest ballpark without locking you into a blind number, handles "can you match this price" pushback, and closes on a free on-site estimate, agreeing on the visit time right in the chat. It understands voice notes, replies with voice, and can send a written quote or deposit invoice mid-conversation.

Where sales usually get lost in this industry

  • Your hands are on a saw or a sheet of drywall when the lead texts — and the homeowner hires whichever contractor replies first.
  • Price shoppers demand a per-square-foot number up front: guess and you eat the overrun, refuse and they move on to the next bid.
  • Evening and weekend inquiries — exactly when homeowners research remodels — sit in a silent inbox until Monday.
  • Every lead needs the same qualifying questions (property type, scope, square footage, timeline), and asking them twenty times a week eats billable hours.
  • A human answering service takes a message, but it can't discuss scope, handle a price objection, or move the lead toward an estimate visit.
  • Leads scatter across your website, Instagram DMs, and WhatsApp — and half of them never make it into the CRM.

What the bot does in this industry

AI sales agent for Construction & Remodeling Contractors: clarifies the property type, scope of work, and square footage to suggest the right format, answers questions about cost, timelines, and warranties without quoting hard numbers before the site visit and books the client for a free estimator visit to prepare a detailed estimate. It doesn't just log inquiries — it runs the conversation, qualifies the buyer, handles objections, and drives the deal to close.

  • Clarifies the property type, scope of work, and square footage to suggest the right format
  • Answers questions about cost, timelines, and warranties without quoting hard numbers before the site visit
  • Books the client for a free estimator visit to prepare a detailed estimate
Sales skills and industry expertise come built in. You upload your catalog, prices, and company details — and the bot gets to work right away.

Who is this for?

An owner of an apartment, house, or property looking for a remodeling or construction contractor. Fears blown deadlines and a ballooning estimate; agrees to a free estimator visit once the process is clear.

Market at a glance

  • ~$9.7T — Global construction market (2022) (Oxford Economics, Global Construction Futures 2023)
  • 3.5–4% per year — Projected global construction growth through 2030 (Oxford Economics, Global Construction 2030 Report)
  • ~35% (EU, 2022) — Residential construction share (FIEC Statistical Report)

The math, honestly

  • Example inputs — swap in your own numbers: 150 inquiries per month, $12,000 average remodel job.
  • AI usage runs ~$0.50 per dialog (real range $0.10–$1.00), billed on all 150 dialogs — price shoppers and tire kickers included: about $75/month. No subscription.
  • The bot itself is $300 one-time, with a $20 usage credit included at activation.
  • First month at these volumes: $300 + ~$75 − $20 credit ≈ $355. Every month after: ≈ $75.
  • At a $12,000 average job, one additional signed remodel covers roughly 13 years of AI usage at this volume ($12,000 ÷ $75/mo ≈ 160 months).

These are example inputs, not measured results — we don't publish client conversion numbers. Plug your own inquiry volume and average job size into the math above; usage is always billed on the full volume of conversations, not just the ones that convert.

Drives the deal to the money — and doesn't drop it

Not an "inquiry received" auto-responder. It walks the customer from the first question all the way to "site visit + estimate" — and if they go quiet, it follows up on its own.

  • Follows up to close: handles the last objections and calmly walks the customer to payment
  • Comes back to cold leads — reminds without pressure until the customer buys or clearly declines
  • Remembers the customer and chat history — recognizes them by name, budget, and past interests instead of starting from scratch
  • Invoices, quotes, contracts, CRM or 1C integration — available as a separate implementation for your business

What else the AI sales agent can do

  • Works in Telegram, WhatsApp, Instagram, and the website chat widget — text and voice
  • Understands voice messages and replies with voice — speech recognition and synthesis
  • Detects the deal stage on its own and moves it forward — 7 stages to close
  • Uncovers customer needs with the SPIN technique — asks the right questions
  • Answers from your knowledge base — catalog, price list, PDFs, website
  • Hands hot leads and tasks to your sales rep, alerts on "hot" stages
  • Logs the lead in your CRM (HubSpot, Pipedrive), creates tasks, and books meetings
  • Understands English, Ukrainian, and Russian
  • Picks the right AI "power" for the conversation complexity — cheaper on simple ones

FAQ

What if it doesn't work out — can I get a refund?

Yes — a 14-day money-back guarantee from the payment date. Not a fit? Contact support and we'll process the refund within 24 hours. Details are in the Terms of Service.

Will a subscription fee creep in over time?

There is no subscription fee at all. The agent is a one-time purchase ($300, one plan with everything included). After that you only pay for AI usage via the token. If the bot isn't talking, nothing is charged.

What if I can't set it up myself?

Self-service with the step-by-step guide works for most people — it deploys in about an hour. If you'd rather not deal with it, there's a Custom build from $2200: we tailor it to your business, set up integrations (CRM, 1C), load the knowledge base, and train your team.

How to set up the bot for Construction & Remodeling Contractors so it actually sells

  • Set the agent to decline exact pricing before the site visit — it gives a ballpark and closes on the visit, so the estimate never balloons unexpectedly.
  • Add questions about property type, scope, and square footage — the offer is shaped precisely to the request.
  • Include a close on the estimator visit — the client gets a real number and the contract is signed on the right terms.

Which systems can the bot connect to?

  • HubSpot — CRM sync out of the box (webhook/API)
  • Pipedrive — CRM sync out of the box (webhook/API)
  • Jobber — lead handoff via webhook/API, configured during the $1,000 implementation; compatibility confirmed before you pay
  • ServiceTitan — lead handoff via webhook/API, configured during implementation; compatibility confirmed before you pay
  • Buildertrend — lead handoff via webhook/API, configured during implementation; compatibility confirmed before you pay
  • Website chat widget, WhatsApp, Instagram, Telegram — native conversation channels

What is an AI chatbot for contractors?

It's an AI sales agent built for construction and remodeling businesses. It answers homeowner inquiries in seconds on your website widget, WhatsApp, Instagram, and Telegram, qualifies the job the way an estimator would (property type, scope of work, square footage, timeline), handles pricing pushback using SPIN-style questioning, and closes the conversation on a free on-site estimate. It can also send a written quote or deposit invoice right in the chat.

Is this an answering service that picks up my phone line?

No — and we won't pretend otherwise. It works in messaging channels: your website chat widget, WhatsApp, Instagram, and Telegram. Within those channels it does understand voice messages and replies with voice, so a homeowner can talk to it naturally. If most of your leads come through your website and social channels, it covers exactly the hours and volume a phone answering service can't handle well: nights, weekends, and five conversations at once.

Will it quote prices to homeowners?

Only the way you tell it to. The default setup for contractors follows the rule good estimators live by: give an honest ballpark range, explain why a hard number requires seeing the property, and close on the free estimate visit. That protects you from being held to a blind number when the subfloor turns out to be rotten. If you do have flat-rate services, the bot can quote those exactly as you set them.

Does it book the estimate appointment in my calendar?

It agrees on a time with the homeowner right in the conversation — day, time window, address, scope notes — and hands that to you or your CRM as a qualified lead. It does not take over your calendar or auto-book slots; you or your estimator confirm the final time. In practice that's what most contractors want: the bot does the back-and-forth, you keep control of the schedule.

Does it integrate with Jobber, ServiceTitan, or Buildertrend?

Honest answer: those aren't one-click buttons. HubSpot and Pipedrive work out of the box. For Jobber, ServiceTitan, Buildertrend, and similar field-service platforms, lead handoff is set up via webhook/API as part of the $1,000 guided implementation — and we confirm compatibility with your specific setup before you pay anything.

What does it cost for a contracting business?

The bot is $300 one-time — there's exactly one tier and no monthly subscription. AI usage averages about $0.50 per conversation (range $0.10–$1.00), and you get a $20 usage credit at activation. If you want us to run the whole rollout with you, guided implementation is $1,000; fully custom development starts at $2,200.

How long does setup take, and what if it doesn't work for my business?

Deployment takes about an hour. From there, you have a 14-day money-back guarantee. You also own the full code of your bot — it's not rented — and you keep receiving core engine updates. If you leave, the bot stays yours.

Can homeowners send it voice messages?

Yes. It transcribes and understands voice notes and can reply with voice in the same channel. For clients who'd rather talk through their remodel than type it out — which is most of them — that keeps the conversation natural instead of forcing them into a form.

Useful articles

Articles on sales automation in this industry — updated regularly.

All articles →

Under the hood

Anthropic OpenAI Google Gemini GitHub